Will Scheren's Work with Contractor Independence
CONTRACTOR INDEPENDENCE SEO MARKETING
Overview
"Roofers! Are you still reliant on door-knocking?"
The SEO Marketing Company, Contractor Independence came to me with a proven Facebook ad script and a clear opportunity: scale their success by producing a steady stream of fresh, high-performing video hooks to boost ROAS and keep their Meta ad pipeline full.
Contractor Independence was stuck in a common trap—one winning Facebook ad that had started to burn out. They knew it worked, but fresh ideas were running dry, and performance was slipping fast. Like many business owners investing in ads, they were frustrated watching their best-performing creative lose traction and had no clear system for keeping their content fresh without starting from scratch.
The challenge
The result
"Let's build you a machine that consistently pumps out high-quality roof replacements."
Over 9 weeks, I delivered 5–10 new pieces of creative each week, giving Contractor Independence a reliable pipeline of fresh ad variations without losing the essence of what already worked. This consistency helped them cut creative fatigue, reduce CPMs, and maintain a stable ROAS across multiple campaigns. As a result, they scaled their ad spend confidently, knowing they had a system in place to test, iterate, and refresh creative on demand.
67
4.18x
Top-Performing Ad ROAS
2.21x
Average Return on Ad Spend Across All Ads
Week Long Ad Campaign
Ad Creative Videos Purchased
9
Testimonial
“Before working with Will, we had one ad that was crushing it—but it wore out, and we didn’t have a plan to keep the momentum going. Will jumped in and immediately understood what made the original script work, then started cranking out new hooks every week that kept things fresh without losing our message. Having that level of creative firepower honestly changed how we approached ads.
Ian Cunningham, Contractor Independence
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