Will Scheren's Work with the American Boxer
THE AMERICAN BOXER SKIN CARE
Overview
"Your face is under attack!"
The American Boxer seized a powerful opportunity to connect with modern men by using vertical video ads to authentically deliver their ‘Train Your Skin’ system to a highly targeted, skincare-curious audience..
To drive conversions for The American Boxer’s “Train Your Skin” system, Ascenditt faced the challenge of both creating immediate demand and educating a largely untapped male audience on the benefits of skincare. With just five core ads, each built around three alternative hooks, the content had to perform double duty—grabbing attention fast while breaking down a new daily ritual. The result was a campaign designed for speed, clarity, and resonance, all tailored to convert in the fast-scrolling world of vertical video.
The challenge
The result
"You should stop letting your face age. You only get one."
The campaign delivered immediate results, generating a 3.8x return on ad spend within the first two weeks and reducing customer acquisition cost by over 40%. Our most effective hook drove a 28% click-through rate—nearly triple the industry average for DTC skincare. By combining scroll-stopping creative with clear, benefit-driven messaging, we turned cold audiences into confident customers at scale.
40%
3.8x
ROAS
15
Ads Created
CTR
Reduction in cost of Aquistion per Customer
28%
Testimonial
“Will just got it. We needed to move fast, create demand, and speak to an audience that doesn’t usually think about skincare—and he nailed it. The ads were sharp, the hooks were strong, and the results came in fast. Super easy to work with, super reliable.”
Mason Dorner, Ascenditt
Want to start a project?