Will Scheren's Work with Zapier
ZAPIER WEB AUTOMATION
Overview
"I see a smoother sales funnel in your future."
We’ve helped Zapier tap into the massive growth opportunity for website automation on Instagram Reels and TikTok—where quick, clear storytelling drives real results.
We’ve partnered with The Talent Bakery on five separate campaigns for their client, Zapier—producing over 20 unique social media ads across 5 different ad campaign ads to date. That kind of repeat collaboration isn’t just a testament to the creative work Will Scheren delivers; it shows we know how to build trust, stay on-brand, and consistently drive results. If you're looking for a creative team that clients come back to again and again, you're in the right place.
The challenge
The result
"You'll be able to focus on increasing lead conversions and making more money."
The content we created for Zapier, in partnership with The Talent Bakery, was designed specifically for paid social—and it delivered. Across five campaigns and more than 20 ad creatives, Zapier saw a 32% reduction in cost-per-click and a 45% increase in conversions compared to their previous ad sets. By crafting short-form video ads tailored to Instagram Reels and TikTok, we helped turn complex automation tools into clear, compelling messages that actually stopped the scroll and drove action. The consistent performance across multiple campaigns gave Zapier a scalable creative strategy they could confidently build on.
45%
22%
CPC Improvement
5x
Return client for work on separate ad campaigns
Separate ads created
Increase in conversions
22
Testimonial
“Will was such a solid creative partner throughout these campaigns. He took the time to really understand what Zapier needed, and delivered ads that not only looked great but actually performed. Everything felt intentional—nothing generic or templated. The process was smooth, communication was easy, and the results made it clear we were in good hands. We’ve come back to him for multiple campaigns, and for good reason.”
Mikayla Haycock, The Talent Bakery
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