Will Scheren's Work with Words With Friends 2
WORDS WITH FRIENDS 2 MOBILE GAME
Overview
"So 'LAID' is is pronounced like 'PAID', but not 'SAID'."
ORGANIC SOCIAL MEDIA CONTENT
Words With Friends 2 saw a real opportunity to introduce themselves to younger audiences and connect with their existing audience by showing up on TikTok.
Words With Friends 2 looked to Mammoth Media when faced the challenge of standing out on a platform where trends move fast and attention spans are short. Their core audience loved word games, but translating that passion into scroll-stopping TikTok content wasn’t a straightforward task. The real opportunity lay in finding a creative voice that felt native to the platform while still staying true to the brand — playful, smart, and genuinely fun.
The challenge
The result
"... and 'SAID' is pronounced like 'BREAD', but not 'BEAD'."
Will Scheren stepped in with a clear strategy: create fast-paced, visually engaging content that made wordplay feel exciting and shareable. We leaned into trends, inside jokes for word lovers, and platform-native editing to help the brand feel right at home on TikTok. By consistently delivering 15 videos a month, we built a steady drumbeat of content that not only grew their following by over 100,000, but also deepened connection in a fresh, relevant way.
15
100K+
Follower increase over a 10 month period
87
Average likes per post
Month Long Campaign
Posts per month
10
Testimonial
“Will made the whole process smooth. He understood the brand, brought great ideas to the table, and delivered consistently strong content without needing a ton of direction. He was creative, reliable, and just genuinely great to work with.”
Natalie Bloom, Mammoth Media
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